Some 93% of businesses using Shopify to run their online store have a fast website—that’s more than any other major commerce platform. Search engines want to point their users toward sites with an enjoyable user experience. A website that forces them to wait—even just a few extra seconds—can dampen their experience.
A comprehensive keyword research can be conducted using Ahrefs’ Keyword Explorer. This means that the more effort you put into optimizing your site, the more traffic you can potentially receive. In contrast, paid traffic will immediately cease once you stop paying for ads. So, if you’re looking for inspiration for an affiliate website, this is one to check out.
Content ideas can come from following industry or news-sharing sites, researching keywords, or even seeing what your competitors are doing. In the last section we briefly discussed some tools for keyword research, but in this section we want to share with you the top four SEO tools. The Google Keyword Planner is a free tool that can give you some insight into effective keywords for your industry.
- Track the performance of hundreds (or thousands) of keywords across 170+ search engines.
- Search engines choose a single URL (the canonical URL) to show users, per piece of content.
- No two businesses are the same but you may get some inspiration from a popular piece of content they have featured on their site.
- Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT helps you unlock new opportunities, drive more revenue, and prove the value of your SEO efforts.
- The agency offers local SEO, small business SEO, link-building services, WordPress SEO, e-commerce SEO and SEO consulting.
While this used to be an effective SEO tip, it created many problems. Sites were able to rise to the top of SERPs because their domains indicated that they were highly relevant to users’ searches, but SEO Anomaly the quality of many of those websites was deficient. Crawl errors occur when crawlers (search engines, bots, etc.) cannot reach a page. Once you have an XML sitemap file, it’s recommended to submit it to Google Search Console so that you can access additional data on the status of your site. For more info, check out this more in-depth post on how to submit your site to search engines.
User Interaction Signals
Now your pet store can create individual pages optimized for each small keyword group. Now that you’ve found the best keywords, you need to put them to work in order to get SEO results (search-driven traffic, conversions, and all that good stuff). Not only do we get the guest post written for you, but we conduct the manual outreach to high-quality sites to secure you a spot. You shouldn’t pay attention to how many links you have because some of them could be low-quality, from existing sites, or internal links that you set up yourself. It’s a good idea to have internal links but they shouldn’t be all you have.
Google changed the algorithm to measure whether or not your blog is providing value. Crawlers also tend to visit popular websites that create new content more frequently than smaller unknown websites. That’s why you should consistently post new content on your site. It will improve your search rankings on a SERP, and also maintain the integrity of your website. Basic coding knowledge can be beneficial for SEO, but it’s not a strict requirement. This SEO course covers both technical and non-technical aspects, ensuring you can effectively optimize websites regardless of your coding background.
Similarly, for the garden center, Cadence ensured that every page adhered to SEO best practices by fixing meta tags and headers and adding internal links to key pages. These steps improved SEO performance and the overall user experience. Site migrations can lead to significant headaches if not handled carefully. A garden center faced a situation where a faulty site migration resulted in numerous broken URLs.
Learn GenAI and ChatGPT to Ace Your Marketing Game
We combine our expertise in design, hosting, search engine marketing, analytics and conversion optimization to offer ecommerce solutions that ensure your sales keep growing month on month. However, we have seen firsthand that they can temporarily affect your rankings in SERPs, based on our experiences with Reddit and Y Combinator, for example. For instance, if someone clicks on an image attachment page in search results, all they’ll see is the image – not the content in the post.
SEO Basics
SEO Brand works with B2C, B2B and SaaS companies to increase online visibility for both new and growing brands. This digital marketing agency’s specialty is SEO, though it also offers PPC, social media and web development services. The company has been in business for over 20 years and has generated over 250,000 leads for clients. SEO Brand is a self-proclaimed lead generation and e-commerce expert, and they can work with small and large brands if your goal is to get leads. Sure Oak provides a variety of SEO services to ensure your site is optimized for national and local audiences. To that end, the company focuses on a blend of link building, content creation and technical SEO.
